There are loads of pets all over the world that are looking for homes. To help combat this problem in New Zealand, Pedigree have recently launched Doggelganger a website that helps prospective adopters find a dog who looks just like them.
Pedigree used agency, Colenso BBDO to create a site which allows users to upload a pic, or use their webcam (although I haven't yet been able to make this work). 'Human to canine pairing software' then analyses the face and matches it with a dog twin. Details on the dog and how to get in touch are then provided.
Such a great idea! Im in line for a dog in Sydney, so please share it elsewhere Pedigree!
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