Im not keen on Tescos. Even less so the 'Tescolisation' that is happening all over our planet. However, I do think this is a very clever idea.
Knowing that the locals in Korea are time starved, the store posted photographs of real ailes in railway stations. Consumers are able to purchase the products by scanning them with their smartphone, using the 'dead' time whilst waiting for a train. When they get home, TaDa! The shopping is delivered.
Rather than Tesco's there are loads of things Id like to be able to do this with. What about ordering a coffee, or a pizza to greet you at the other end.
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